The Talent Market Practice
Three connected disciplines that put talent strategy ahead of the vacancy — mapping the landscape, building the relationships, and informing the decisions before you need to hire.
Most recruitment begins when a role opens. Ours begins long before. The Talent Market Practice combines proactive engagement with rigorous research and data, so you can act on the market rather than react to it — reducing time-to-hire, raising the quality of every shortlist, and giving leadership a clear view of the talent that will shape the business.
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Talent Market Mapping
Researched, structured talent maps that reveal who is out there, where, and how to reach them.
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Talent Market Intelligence
Labour-market and competitor insight that turns workforce decisions into evidence-based strategy.
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Talent Market Intelligence enables businesses to make data-backed talent decisions, enhance recruitment strategies, and stay ahead in competitive labour markets.
Talent Market Development
Talent Market Development is a proactive recruitment strategy that identifies and engages potential talent ahead of hiring needs. Unlike traditional, reactive recruitment, it builds long-term relationships with professionals — ensuring a steady supply of qualified, pre-engaged candidates for future roles.
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The application
Succession planning
Strengthens internal talent pipelines for business-critical roles.​
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Diversity & inclusion
Proactively engages underrepresented groups to improve workforce diversity.
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Market expansion
Establishes a talent pool in new locations before operations begin.
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Future-proofing skills gaps
Identifies talent with emerging skills aligned to business growth
The Process
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Define the search area.
Identify the talent that aligns with your business needs.
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Engage & assess
Build relationships, evaluate skills, and gauge interest in future opportunities.
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Manage & nurture
Maintain communication to keep potential candidates engaged over time.
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Activate the pipeline
Prioritise pre-qualified candidates the moment a hiring need arises.
The Benefits
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Reduces time-to-hire
A pre-screened talent pool lets hiring managers fill roles faster, minimising delays and lost productivity.
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Enhances talent quality
Long-term engagement ensures candidates align with company culture, values and strategic goals — leading to better hires.
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Supports business growth
Aligns talent acquisition with business objectives, so the right people are ready as you scale operations.
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Improves workforce planning
Delivers market insight on talent trends, helping you anticipate hiring needs and close skills gaps early.
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Improves retention
Candidates arrive with a deeper understanding of expectations and culture, resulting in higher retention.
Our Talent Mapping service delivers detailed, extensively researched candidate profiles tailored to your requirements.
Talent Market Mapping
Talent Market Mapping is a strategic approach to proactively identify and assess talent pools for current and future hiring needs. It works two ways: as a sourcing tool that helps talent teams identify, engage and pipeline top talent for succession planning, multiple hires and market expansion — and as a market-insight service that delivers demographic, skill-based and competitive intelligence on specific talent pools, industries or regions.
The application
Our Talent Mapping service delivers detailed, extensively researched candidate profiles tailored to your requirements. These talent maps give your recruitment teams a ready resource to engage top candidates directly, for current and future vacancies alike.
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We go beyond standard data collection, drawing on multiple sources:
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Market-research databases, industry reports and press records to track hiring trends.
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Professional networks, trade bodies and specialised communities for industry-specific insight.
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AI-powered analytics and recruitment tools to assess workforce demographics, mobility and hiring activity.
The Benefits
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Find scarce & in-demand talent
Identify highly specialised professionals in niche industries or emerging fields — reaching top talent before competitors do.
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Access passive talent
Engage professionals who aren't actively job-seeking, building relationships for future hiring and reducing recruitment time.
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Competitor mapping & benchmarking
Analyse competitor hiring strategies and workforce trends to refine your own approach and gain an edge.
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Enhances workforce planning
Use data-driven insight to forecast hiring needs, assess skills gaps and align recruitment with business objectives.
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Provides a clear market overview
Understand skill distribution, workforce availability and hiring trends to plan recruitment strategies effectively.
Talent Market Intelligence is a data-driven method that empowers businesses to make informed hiring and workforce decisions.
Talent Market Intelligence
Talent Market Intelligence is a data-driven method that empowers businesses to make informed hiring and workforce decisions. By integrating external labour-market insight with internal HR analytics, you gain a holistic view of talent availability, hiring trends, competitor strategies and workforce-planning opportunities — sharpening recruitment strategy, market positioning and employer branding.
The application
01
Workforce planning
Anticipate hiring needs, identify skill shortages and track workforce mobility. Understanding future supply and demand supports proactive hiring and workforce stability.
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Market expansion & location strategy
Assess talent availability, hiring costs and workforce distribution across regions to choose expansion sites, optimise offshoring or nearshoring, and manage acquisition budgets.
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Organisational design & benchmarking
Analyse competitor structures, leadership hierarchies and team setups to inform restructuring, surface capability gaps and align workforce models with best practice.
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Employer branding & talent perception
Understand how candidates perceive your brand, culture and reputation — improving attraction strategies, strengthening your EVP and positioning you as an employer of choice.
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Diversity, equity & inclusion
Identify underrepresented talent pools and hiring disparities by industry or region to implement inclusive hiring, measure DE&I progress and build a more diverse workforce.
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Competitor benchmarking
Compare hiring strategies, salary trends, retention rates and workforce movements across competitors to refine recruitment, sharpen compensation and retain top talent.
The Benefits
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Workforce intelligence that builds trust
Exclusive insight into talent trends, workforce mobility and competitor hiring. Our Talent Movement Report delivers customised analysis that positions you as a trusted industry advisor.
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A competitive edge in engagement
Stay ahead with real-time talent-movement insight. Our snapshot reports map the hiring landscape clearly, showcasing market expertise and strengthening business development.
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Elevated, data-driven advisory
Intelligent benchmarking that raises client engagement and credibility. Detailed competitor workforce analysis drives strategic conversations beyond traditional recruitment.
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Greater brand authority
Leverage market insight and hiring trends to build credibility. Our intelligence spans 10+ companies, reinforcing your position as an industry leader.
Put talent strategy ahead of the vacancy.
Tell us the roles, regions or capabilities on your horizon — and we'll show you what the market looks like today.